My Portfolio

KPMG CIS & SMAD Capstone:

First Place Award

Lead by a Project Manager, our team of UX designers, developers, analysts, and more, researched and designed an interface that solved our client's primary problems and goals. The overall goal was to create a well-organized and efficient system to allow users to manage different aspects of the institution, such as animals they care for, organizations they work with, and reports they create as a business.

We created a document that serves as a visual and descriptive walkthrough for our group's final project, displayed here:

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"SOCIALITE" Mobile App

In a course called Converged Media Lab, my team created a high-fidelity prototype that combines concert tickets, venue parking, and artist merchandise purchasing to keep the concert experience on one app. We aimed to simplify and improve the experience of discovering, investing, and attending a live concert. After interviewing concert-goers, conducting research, and developing personas, we developed three iterations of a prototype, using Adobe XD, to create an all-inclusive application.

Pictured on the left is my version of the prototype, and presented here is our initial planning and proposal document:

"Water Your Plant" High-Fidelity Prototype

Our User Interaction Design team designed a mobile app that allows users to remember to water their plants. After proposing the idea to my team, we conducted research to create our personas and design problem statement: "Plant owners need to remember to water their plants because if they don’t, the plants could die and bring frustration, confusion, and sadness to the individual." After conducting usability tests with sketches, wireframes, and low-fidelity prototypes, we discovered that all plants are unique and require different caregiving instructions. Thus, the final interface provides its users with a calendar, journal, plant database, caregiving tips, and the ability to set reminders for anything from watering to fertilizing the user's plants.

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Urbino Now Magazine Article

In a course called Special Topics in Media Arts and Design: Magazine Storytelling, a group of students and professors from various American colleges lived abroad in the small city of Urbino, Italy for a month to put together an online and physical magazine titled, Urbino Now. The article I created, with the help of Italian translators and professors, was about an architect whose university thesis covered the famous mausoleum for the Dukes of Urbino. She goes through the history of its construction, the beautiful design of the ancient structure, and expands on the fact that no one truly knows who designed it.

This story was published in the physical copies of the magazine and online:

http://2018.inurbino.net/mausoleum/

"SAVOR" Online Business Model

Our Business & Management of Digital Media team created an online business strategy for a hypothetical company called “SAVOR”, a food-delivery service that’s healthy, affordable, and local. We analyzed online competition and demographics to create personas and usability requirements. Google Adwords allowed us to select keywords based on high search volume and low competition rates for the search engine optimization plan. We also organized the staffing and budgeting plan, designed the website's structure through wireframes, and met the deadlines and checkpoints through Trello to communicate with the team.